Aafrien
Menu and voucher design for a high-end classic Indian restaurant in Canada
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Aafrien, a prestigious Indian restaurant located in Canada, approached me to design a menu that would reflect the essence of classic Indian aesthetics. This case study highlights the process, challenges, and outcomes of this creative project.
CLIENT BRIEF
Aafrien's client brief was clear and concise: they wanted a menu design that exuded a classic Indian look while maintaining a sense of sophistication. The design had to capture the spirit of their cuisine and create an engaging experience for diners.
DESIGN ELEMENTS:
Color Palette: Gold Gradients: The addition of goldish gradients added a touch of opulence and sophistication to the design, especially for borders and decorative elements.
Beige and Light Cream: These background colors evoke a sense of calm and elegance, providing a perfect canvas for the design elements.
Hint of Black: Black text added contrast and ensured readability, making the menu user-friendly.
Beige and Light Cream: These background colors evoke a sense of calm and elegance, providing a perfect canvas for the design elements.
Hint of Black: Black text added contrast and ensured readability, making the menu user-friendly.
Icons: Simple colored illustrations with minimal shadows to easily understand the ingredients, allergens, spice content, etc.
Background Pattern:
Intricate Indian patterns and motifs remained integral to the design, creating a harmonious balance between the classic and contemporary.
Intricate Indian patterns and motifs remained integral to the design, creating a harmonious balance between the classic and contemporary.
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